Wind River Trading Company
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Wind River Trading Company

Shop / Souvenir
113 E San Francisco St, Santa Fe, NM 87501, USA
(800) 774-2348 · Ext 19634, then #
www.windriversf.com

Step into the Wind River Trading Company and immerse yourself in the vibrant soul of Route 66! Located in the heart of Santa Fe, this unique shop offers a treasure trove of authentic Native American art, handcrafted jewelry, and one-of-a-kind souvenirs that capture the spirit of the Southwest. With a warm, welcoming atmosphere and passionate staff eager to share stories of the region, your journey along the Mother Road will be enriched by the unique character and cultural heritage found within these walls. Don’t just pass by—make it a destination!

Opening Hours
Monday9:45 AM – 6:00 PM
Tuesday9:45 AM – 6:00 PM
Wednesday9:45 AM – 6:00 PM
Thursday9:45 AM – 6:00 PM
Friday9:45 AM – 6:00 PM
Saturday9:45 AM – 6:00 PM
Sunday9:45 AM – 6:00 PM
Top Reviews
Joycelyn Schedler

Joycelyn Schedler

2 months ago

"This is my second time to find the perfect Santa Fe piece of jewelry at Wind River Trading Co. I mentioned needing a “pearl” necklace for my Sleeping Beauty pendant. Hailey immediately showed me the variety of pearl sizes and necklace lengths. I gave her my budget and worked with her and Abe to get it within range. I am so happy with my purchase! Service was also friendly even as I asked for discounts."

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Cody Hall

Cody Hall

a month ago

"What a great and fun shopping experience. Rashid (aka Junior) was very knowledgeable and extremely helpful in finding what I liked. I had to say no to the vintage Squash Blossom, but the cuff was a definite buy."

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Michele Klepac

Michele Klepac

2 months ago

"Had a great experience today at Wind River. Such beautiful jewelry and excellent customer service. A special shoutout to JR for his professional and courteous service."

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Julie

Julie

2 months ago

"Wind River is everything you want in a Santa Fe turquoise shop and nothing you don’t. Warm, authentic, family owned, and genuinely welcoming without the hovering or pressure that’s so common in other jewelry stores around town. JR was a standout. It honestly felt like shopping with a friend who just happens to be a Native American turquoise expert. He helped me find truly unique pieces, both new and vintage, with exceptional workmanship and stones that had rich color and beautiful matrix. Nothing cookie cutter, everything special. The family hand selects the work from Native American artists, and it shows in the quality and individuality of every piece in the shop. And somehow, the prices are not only fair, they’re genuinely unbeatable for what you’re getting. If you only go to one jewelry store in Santa Fe, make it Wind River and ask for JR."

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M Smith

M Smith

4 weeks ago

"A beautiful shop! John was incredibly helpful. He took the time to help my sister and I find the perfect jewelry pieces, offering thoughtful suggestions and sharing his knowledge along the way. He was courteous, patient, and genuinely attentive to what we were looking for. We never felt rushed, and his professionalism and warmth made the experience feel special."

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Wind River Trading Company | Route 66 Shop in Santa Fe, New Mexico